Why we should author your blog for you!
Blogging is an art, it takes time and practice and an understanding of what people want to read. It is not enough to simply promote your products or talk about what you had for lunch, a blog needs to be at the forefront of your business.
A company blog should be;
- Inline with current trends
- A platform for linkable content
- Improves relevant internal linking
- It can position your staff as authorities
- Humanizes your business
- Positions you next to industry though leaders
- Helps build your brand
- Captures longtail traffic
- Encourages user feedback
- Improves your reach
- Allows you to communicate with users
- Enhances current marketing strategy
What we can add to your blog;
- Blogging Knowledge
- Creativity and Innovative Ideas
- Network of contacts
- Business/Marketing Knowledge
- Technical Knowledge
- Time
- Passion for writing
What we can do for your company blog;
1) You does need to have a blog already
2) We work with you to work out the voice that the blog needs
3) We then work out which networks will supply the right type of traffic volume
4) We write a set number of posts a month and promote it for you
5) We make sure that the clients blog is being syndicated to other networks automatically
6) We make sure that that clients blog is set-up to be able to handle traffic influx and that is has all the tools to be able to display comments, tweets and Facebook shares.
Examples;
http://www.greenrmedia.co.uk/index.php/2010/03/10-ways-digital-agencies-f-up-social-media/
http://www.freshegg.com/blog/twitter-screws-bing-google-web-20-summit_2028
http://activity-holidays.visitwales.co.uk/245/50-welsh-cheeses
http://www.elistmania.com/still/25_creepy_humanlike_fishes/#200
http://www.freshegg.com/blog/augmented-reality_2720
http://blog.tlh.co.uk/2009/12/19/6-spa-breaks-south-west-of-the-moon
http://blog.wineware.co.uk/would-obama-get-drunk-add-you-on-facebook_268/
http://www.noupe.com/inspiration/zombie-inspiration-50-awesome-artworks.html
Our expert copywriting team can help to craft ideas for blog content or develop blog entries for your site, depending on the subject matter. In some cases, we provide a template for blog content development, in others, we can make arrangements to be the primary contributors to a blog site for a specified period of weeks or months. Blog authoring is usually a three month contract. This includes managing the comments for blog interaction.