Viral idea for a 1st time novelist
Posted on 22. Oct, 2011 by admin in blog
Breif: To change the way people look at Twitter
Plan: To create a character that gets attention quickly based solely on people’s perception of them. To promote this via top blog editors to make it look viable as an idea and turn the communities on their head for a while.
The Dinner_guest twitter account went live at 1.53PM Nov 10th with the post shown below. I then tweeted a few people in my network that I had found this bizarre account and they should check it out.
This then appeared on Techcrunch and Mike Butcher was at the head of it, this is when i realised that this could go viral.
http://eu.techcrunch.com/2009/11/17/is-dinner_guest-a-sick-joke-or-a-real-murderer-on-twitter/
And from here it took off and the Twitter audience globally began to fear that an unknown quantity was in their midst, and suddenly things weren’t funny anymore.
Outcome:
http://www.brightonandhovenews.org/2009/11/twitter-serial-killer-comes-to-brighton/
http://www.news24.com/SciTech/News/Murderer-freaks-out-Twitter-20091120
http://eu.techcrunch.com/2009/11/18/why-dinner_guest-is-probably-a-fake/
http://www.msnbc.msn.com/id/34049171/wid/1
http://tech.bitchbuzz.com/are-there-murderers-on-twitter-probably.html
http://thenextweb.com/2009/11/19/quick-interview-dinnerguest-twitters-serial-killer/
http://tekblog.teksquisite.com/2009/11/17/dinner_guest-viral-pr-or-the-real-thing/
http://deadwillrot.blogspot.com/2009/11/dinnerguest-on-twitter.html
http://dirkster.posterous.com/the-dinnerguest-fascinating-irritating-hoax-w
http://thatstoday.com/article/1022104/is-dinnerguest-a-sick-joke-or-a-real-murderer-on-twitter
How to go viral in the Poker industry
Posted on 22. Oct, 2011 by admin in blog
This was designed for a poker website and the aim of this was to show that the client knew their stuff, and to give the brand more exposure. So after the initial viral push, the article was exposed as a a fake and the client explained why they thought this was thus getting their name mentioned as part of the hype.
http://indiaimages.tumblr.com/post/441146677/8-year-indian-boy-wins-500-000
http://www.pokerbandits.ca/poker-online-8-year-old-indian-boy-wins-500000.html
http://www.coinflip.com/news/story-8-year-old-indian-boy-just-hoax.html
http://www.insidehoops.com/forum/showthread.php?t=167126
http://www.virtuacasinos.com/8-Year-Old-Boy-Wins-500000-in-a-Poker-Tournament.htm
http://www.gambling911.com/poker/8-year-old-wins-big-dough-playing-online-poker-031210.html
How to run a popular Facebook Poll
Posted on 28. Sep, 2011 by admin in blog
Brief: To acquire more fans & find out what Facebook audiences feel about certain topics
Plan: To utilise a Facebook specific tool to gather data and then use this data to feed for blog topics
Action: I watched the news and networks to see the types of topics people were interested in. Some topics will seam pretty mundane, but the easier the topic the more interaction on facebook. Facebook audiences are Joiners, they want easy answers, simple ways to join a page or tool & anything that made sharing even easier would be more desirable.
Outcome: A good cross-section of voters, from across the UK (as specified) giving rise to well-informed marketing and blogging decisions by Admast
The tool I use is called Poll and is an awesome way to get a Poll up and running in seconds. But how do you get more fans with this Poll tool?
When launching a poll you can click a choice of promoting it, this gives you a few options that will open your Poll up to a much bigger audience. You can invite friends to vote, of course publish it to your own wall, you can also publish on a fan page and lastly you can choose to pay for the poll to go out much further than your circle of influence. Prices vary and you can select which geograph contingent the Poll goes to. This does not mean that you will automatically get 500 votes, the question still needs to be something people can answer, for example: a question about a brand they might not know or a question that is difficult for them to answer. KEEP IT SIMPLE!
Questions about Facebook -
General Questions & ontopic news
Linkbuilding examples
Posted on 28. Sep, 2011 by admin in blog
Brief: To get mulitple clients’ websites showing on Google’s 1st page for a variety of keywords, from makeup to rental cars AND to improve brand awareness in social communities.
Plan: To linkbuild via articles in such a way as to get the keywords shared amongst friends on social sites such as Digg, Delicious or Stumbleupon. The links should also be good quality, so the articles would need to be hosted on good PR blogs.
Outcome: Many of the articles we wrote containing the clients’ links were reblogged 30 – 40 times, viewed 4,000 to 14,000 times, hit the frontpage of Digg a number of times, were featured on Mixx homepage, liked on FB 40+ times and re-tweeted on Twitter 200+ times. This of course helped to boost the clients’ websites from page 6 or 7 of Google to page 1 and 2.
http://www.stumbleupon.com/url/www.mynewmovies.net/top-10-most-destroyed-cities-in-movie-history/
http://www.stumbleupon.com/url/www.wackyowl.com/14-awesome-fireworks-lighting/
http://www.stumbleupon.com/url/www.besthealthsecret.com/22-healthy-halloween-treats/
http://furiousfanboys.com/2010/08/20-magnificent-starships/
http://standardmadness.com/people/sir-richard-branson-trying-to-cheer-up-sad-keanu-reeves
http://www.elistmania.com/still/14_awesome_b_w_ipad_stickers/showall/
http://www.choices.co.uk/blog/13-true-blood-houses-for-any-taste-4385
http://www.whatsupmovies.com/faces-ron-perlman-showcase-brilliance/
http://www.stumbleupon.com/url/www.lifeartworks.com/top-6-animal-graffiti-artists/
Financial competitions don’t have to be boring
Posted on 28. Sep, 2011 by admin in blog
Breif: Vanquis bank wanted to improve their image online
Plan: To help the brand engage with their customers, and to improve sign-ups. The idea of a creditcard design was decided on. We would launch it on Facebook and allow people to enter via the Vanquis website also. The page had all the information about the contest, a Facebook link and for those with no account, an email.
We also promoted it via competition websites to get the message out
Outcome: We got a bulk of around 500 images from folks on Facebook, forums and those who had looked on the Vanquis website. The winner was chosen from a shortlist of 10, and this is the card shown above. The winner won a Cannon EOS camera and had his design featured on the new Vanquis credit card for 2010.
How to run a successful Xmas competition
Posted on 28. Sep, 2011 by admin in blog
Breif: To increase client’s Christmas orders online
Plan: To give away a 12 pieces of jewellery everyday in the run up to Christmas. The idea was to keep people coming back to the website to check on the winners and make some sales in the process.
Outcome: We managed to get them around 1,500 entries a day via the moneysavingexpert promotion, competition forums and website postings. The posts were updated each day to say what they could win.. so they just kept coming back.
The client moved around 70+ pieces of giveaway jewellery over Christmas and triple that in more expensive items as a result of the competition.
How to run a photography competition online
Posted on 28. Sep, 2011 by admin in blog
Brief: To raise awareness of Artrepublic locally in Brighton as an interactive retailer
Plan: The idea was to use what Brighton is known for, its creative talent. So we collectively came up with the idea of a photography competition to discover a new art talent. This would raise the profile of the store and since the new artist’s work would be on sale, it would hopefully bring more people into the venue.
Outcome: The body of work grew slowly at first, but then the wonderful work began to flood in. Well known local photographers were chosen to act as judges and the local press were tipped off that a winners’ party would be held on a particular date.
http://www.flickr.com/groups/art-of-hope/
We all sweated over Christmas as more and more potential winners were posted, and then the flickr audience was asked to vote on favourites and, along with the judges, a shortlist was made. Out of this group the winner was Archie Ram with his Bob Hope entry shown below.
Artrepublic received loads of free local and London based press for both its Brighton and London gallery and the new Archie Ram art began to sell quickly.