Plan: To create a character that gets attention quickly based solely on people’s perception of them. To promote this via top blog editors to make it look viable as an idea and turn the communities on their head for a while.

The Dinner_guest twitter account went live at 1.53PM Nov 10th with the post shown below. I then tweeted a few people in my network that I had found this bizarre account and they should check it out.

This then appeared on Techcrunch and Mike Butcher was at the head of it, this is when i realised that this could go viral.

http://eu.techcrunch.com/2009/11/17/is-dinner_guest-a-sick-joke-or-a-real-murderer-on-twitter/

And from here it took off and the Twitter audience globally began to fear that an unknown quantity was in their midst, and suddenly things weren’t funny anymore.

Outcome:

http://www.brightonandhovenews.org/2009/11/twitter-serial-killer-comes-to-brighton/

http://www.news24.com/SciTech/News/Murderer-freaks-out-Twitter-20091120

http://eu.techcrunch.com/2009/11/18/why-dinner_guest-is-probably-a-fake/

http://www.msnbc.msn.com/id/34049171/wid/1

http://tech.bitchbuzz.com/are-there-murderers-on-twitter-probably.html

http://thenextweb.com/2009/11/19/quick-interview-dinnerguest-twitters-serial-killer/

http://www.inquisitr.com/48196/a-murderer-on-twitter-either-one-demented-person-or-a-very-viral-campaign/

http://tekblog.teksquisite.com/2009/11/17/dinner_guest-viral-pr-or-the-real-thing/

http://deadwillrot.blogspot.com/2009/11/dinnerguest-on-twitter.html

http://dirkster.posterous.com/the-dinnerguest-fascinating-irritating-hoax-w

http://thatstoday.com/article/1022104/is-dinnerguest-a-sick-joke-or-a-real-murderer-on-twitter

http://indiaimages.tumblr.com/post/441146677/8-year-indian-boy-wins-500-000

http://www.pokerbandits.ca/poker-online-8-year-old-indian-boy-wins-500000.html

http://www.coinflip.com/news/story-8-year-old-indian-boy-just-hoax.html

http://www.onlinepoker.net/poker-news/general-poker-news/8-year-computer-whizz-wins-500000-playing-online-poker/5041

http://www.insidehoops.com/forum/showthread.php?t=167126

http://www.virtuacasinos.com/8-Year-Old-Boy-Wins-500000-in-a-Poker-Tournament.htm

http://www.onlinepokercash.info/component/content/article/7-read-more/79-8-year-old-wins-big-at-poker

http://www.gambling911.com/poker/8-year-old-wins-big-dough-playing-online-poker-031210.html

Plan: To utilise a Facebook specific tool to gather data and then use this data to feed for blog topics

Action: I watched the news and networks to see the types of topics people were interested in. Some topics will seam pretty mundane, but the easier the topic the more interaction on facebook. Facebook audiences are Joiners, they want easy answers, simple ways to join a page or tool & anything that made sharing even easier would be more desirable.

Outcome: A good cross-section of voters, from across the UK (as specified) giving rise to well-informed marketing and blogging decisions by Admast

The tool I use is called Poll and is an awesome way to get a Poll up and running in seconds. But how do you get more fans with this Poll tool?

When launching a poll you can click a choice of promoting it, this gives you a few options that will open your Poll up to a much bigger audience. You can invite friends to vote, of course publish it to your own wall, you can also publish on a fan page and lastly you can choose to pay for the poll to go out much further than your circle of influence. Prices vary and you can select which geograph contingent the Poll goes to. This does not mean that you will automatically get 500 votes, the question still needs to be something people can answer, for example: a question about a brand they might not know or a question that is difficult for them to answer. KEEP IT SIMPLE!

Questions about Facebook -

General Questions & ontopic news

Plan: To linkbuild via articles in such a way as to get the keywords shared amongst friends on social sites such as Digg, Delicious or Stumbleupon. The links should also be good quality, so the articles would need to be hosted on good PR blogs.

Outcome: Many of the articles we wrote containing the clients’ links were reblogged 30 – 40 times, viewed 4,000 to 14,000 times, hit the frontpage of Digg a number of times, were featured on Mixx homepage, liked on FB 40+ times and re-tweeted on Twitter 200+ times. This of course helped to boost the clients’ websites from page 6 or 7 of Google to page 1 and 2.

http://www.stumbleupon.com/url/www.mynewmovies.net/top-10-most-destroyed-cities-in-movie-history/

http://www.stumbleupon.com/url/www.wackyowl.com/14-awesome-fireworks-lighting/

http://www.stumbleupon.com/url/www.besthealthsecret.com/22-healthy-halloween-treats/

http://furiousfanboys.com/2010/08/20-magnificent-starships/

http://standardmadness.com/people/sir-richard-branson-trying-to-cheer-up-sad-keanu-reeves

http://www.elistmania.com/still/14_awesome_b_w_ipad_stickers/showall/

http://www.choices.co.uk/blog/13-true-blood-houses-for-any-taste-4385

http://www.whatsupmovies.com/faces-ron-perlman-showcase-brilliance/

http://www.stumbleupon.com/url/www.lifeartworks.com/top-6-animal-graffiti-artists/

Plan: To help the brand engage with their customers, and to improve sign-ups. The idea of a creditcard design was decided on. We would launch it on Facebook and allow people to enter via the Vanquis website also. The page had all the information about the contest, a Facebook link and for those with no account, an email.

We also promoted it via competition websites to get the message out

Outcome: We got a bulk of around 500 images from folks on Facebook, forums and those who had looked on the Vanquis website. The winner was chosen from a shortlist of 10, and this is the card shown above. The winner won a Cannon EOS camera and had his design featured on the new Vanquis credit card for 2010.

Plan: To give away a 12 pieces of jewellery everyday in the run up to Christmas. The idea was to keep people coming back to the website to check on the winners and make some sales in the process.

Outcome: We managed to get them around 1,500 entries a day via the moneysavingexpert promotion, competition forums and website postings. The posts were updated each day to say what they could win.. so they just kept coming back.

The client moved around 70+ pieces of giveaway jewellery over Christmas and triple that in more expensive items as a result of the competition.

Plan: The idea was to use what Brighton is known for, its creative talent. So we collectively came up with the idea of a photography competition to discover a new art talent. This would raise the profile of the store and since the new artist’s work would be on sale, it would hopefully bring more people into the venue.

Outcome: The body of work grew slowly at first, but then the wonderful work began to flood in. Well known local photographers were chosen to act as judges and the local press were tipped off that a winners’ party would be held on a particular date.

http://www.flickr.com/groups/art-of-hope/

We all sweated over Christmas as more and more potential winners were posted, and then the flickr audience was asked to vote on favourites and, along with the judges, a shortlist was made. Out of this group the winner was Archie Ram with his Bob Hope entry shown below.

Artrepublic received loads of free local and London based press for both its Brighton and London gallery and the new Archie Ram art began to sell quickly.