Social mapping or community mapping is a great way of visualising your target audience
It is kind of like standing above all of the networks you need to communicate with and seeing where all the pieces fit, where the connections can take place and how each of the communities can be harnessed.
One way that we do this is by creating a visual interactive tool that allows us to insert rich media into the map, this is good for presentations and can also be edited id anything changes.
The other way is a flat mind map approach as seen below, these are
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