There are 100+ reasons “why social media is key to the success of your website”
Many website marketing agencies will offer digital marketingas an additional extra to SEO, almost like those little mints you get along with your bill at the end of a meal. But any digital marketing agency that knows the importance of social media, will make the effort to explain it’s individual benefits separate to those of a typical SEO campaign. The reason for this is that a social media campaign should not always be about rankings, links or even ROI…
US - "Yes that's right.... sometimes a brand should do social media without any return at all..."
YOU - "Why?"
US - "Because your brand needs friends"
Digital marketing is a great way to communicate with your customers and blog readership. A well executed campaign can;
- Build trust
- Improve your reputation
- Improve consumer loyalty
- Enhance the humanity of your brand
- Increase WOM (word of mouth)
Ask yourself “What is my end goal?” “What do i want to get out of this campaign?” ………. If the answer is “To get to know my customers” then you are already on the right track …..
YOU - My business runs on sales, without sales how can I even hope to run a digital campaign?
US - The byproduct of a well maintained, well executed social media campaign is ROI - SALES - GOOGLE POSTIONS - FANS - BRAND AWARENESS and More....
Also ask yourself these questions “Is my site being talked about in a positive/negative way? – Is the site tagged on digg, delicious, bloglines etc?”
Social Media Budgets:
YOU - Ok, i get that digital marketing is important, but i just don't think i can afford it
US - Social media does not need to be expensive - if you consider the average cost of your marketing budget?
Traditional media example – Lets say you are an SME and you spend £2,000 a year on local newspaper marketing, you take out the occasional Full Spread in a National for £5000 and you do local mailers and some telephone advertising – the whole cost of your advertising is lets say around £15,000 for the year.
Main Points (good/bad) – All of this is throwaway media, it lasts for as long as the reader reads it, then it goes a the bin – sometimes it is never read and you have no idea who reads it, and if they do you read it, you don’t know who they are.
What if you took £5,000 of that budget and spent it on social media for one year?
Social media budgets example – This could get you competitions, viral campaigns, social media tracking (so that you know where your money is going and how it is working for you and you would be able to see who is reading it and where they had come from) and it will give you the foundations of an online social brand. Online media also lasts forever and so what you publish now could be enjoyed by people in 3 months time, 6 months, 2 years.. or 10 years.
Main Points (good/bad) – You might not see instant results and it will be from a different source, a change of mindset is needed if you wish to adopt social media. You will however be able to get a clearer idea of what is happening with your audience, you will be able to see where they are coming from, how they are interacting with you and get a much better idea of how to interact with them.
Social media and Time
YOU - I do want to run a social media campaign, but i certainly don't have time to spend on Facebook
US - The key is to work smarter - not harder, content is the mother of any digital campaign.. if you write emails, post the odd email newsletter, talk about your products on the phone or talk to people on your shop floor.. you are missing a trick with your content.
Social media and Time example – You work in a gallery shop and get all sorts of questions about a local artist, you send out emails everyday about the same questions, answer the same things over the phone and generally repeat yourself alot. Say you spend 15 mins writing a detailed email, usually that email would go to a customer or work colleague, then after they read it, they will delete it. So your 15 mins was spent on one individual and a delete box. But what about if that email was CC’d to 10,000 targeted individuals who were all looking for the same information contained in it, they all needed that answer to a question. A good example of social media saving you money and time, is the re-writing of your existing content which might be an email, blog post or newsletter into various forms, a blog, slideshow or video and the syndication of this content to a targeted network.
How Psycho Media Social Media Works?
YOU - How do you do it that's different from other agencies?
US - We have top copywriters, digital experts and social networking gurus gathering industry data all the time. We get all the latest technology updates to make sure that we expanding the network we are submitting to and interact with our networks on a regular basis as we want to offer them valuable content not merely use them as a promotional tool.
Why our social media works, example – We don’t work in isolation, we are connected to 100′s of different social networks covering various topics. Most of our experts have been involved in social media, blogging, writing viral content and creating video content from between 5 and 10 years.
How do I get started? Contact us and we can get started right away. We will also be uploading social media documents you can read FREE of charge very soon, just to give you a few helpful tips, on our blog!