How blogs work for business
Posted on 22. Apr, 2011 by admin in blog
What makes good content? Well it is simply something that stands out. This might mean that it is shocking or just heartwarming, it could also mean that the content answers the right questions, is released at the right time and is positioned on the right network.
We wanted to raise the profile of a web development business called Mediamodus – you can see with our “how to blog” slideshow, we added it to a known social network called slide share. We used an interesting way of getting the point across with cartoons and humour and we made sure that the content of the slides had good key terms.
The slideshow showed that Mediamodus knew their stuff. The slideshow could be downloaded by agencies and other brands to use in-house to train. It was downloaded 131 times and carried with it a link to the client’s website.