Financial competitions don’t have to be boring
Posted on 28. Sep, 2011 by admin in blog
Breif: Vanquis bank wanted to improve their image online
Plan: To help the brand engage with their customers, and to improve sign-ups. The idea of a creditcard design was decided on. We would launch it on Facebook and allow people to enter via the Vanquis website also. The page had all the information about the contest, a Facebook link and for those with no account, an email.
We also promoted it via competition websites to get the message out
Outcome: We got a bulk of around 500 images from folks on Facebook, forums and those who had looked on the Vanquis website. The winner was chosen from a shortlist of 10, and this is the card shown above. The winner won a Cannon EOS camera and had his design featured on the new Vanquis credit card for 2010.
How to run a successful Xmas competition
Posted on 28. Sep, 2011 by admin in blog
Breif: To increase client’s Christmas orders online
Plan: To give away a 12 pieces of jewellery everyday in the run up to Christmas. The idea was to keep people coming back to the website to check on the winners and make some sales in the process.
Outcome: We managed to get them around 1,500 entries a day via the moneysavingexpert promotion, competition forums and website postings. The posts were updated each day to say what they could win.. so they just kept coming back.
The client moved around 70+ pieces of giveaway jewellery over Christmas and triple that in more expensive items as a result of the competition.
How to run a photography competition online
Posted on 28. Sep, 2011 by admin in blog
Brief: To raise awareness of Artrepublic locally in Brighton as an interactive retailer
Plan: The idea was to use what Brighton is known for, its creative talent. So we collectively came up with the idea of a photography competition to discover a new art talent. This would raise the profile of the store and since the new artist’s work would be on sale, it would hopefully bring more people into the venue.
Outcome: The body of work grew slowly at first, but then the wonderful work began to flood in. Well known local photographers were chosen to act as judges and the local press were tipped off that a winners’ party would be held on a particular date.
http://www.flickr.com/groups/art-of-hope/
We all sweated over Christmas as more and more potential winners were posted, and then the flickr audience was asked to vote on favourites and, along with the judges, a shortlist was made. Out of this group the winner was Archie Ram with his Bob Hope entry shown below.
Artrepublic received loads of free local and London based press for both its Brighton and London gallery and the new Archie Ram art began to sell quickly.